Privacy Policy

Last updated: January 2026

1. Information We Collect

• Account creation and profile details
• Purchase and payment information
• Support and communication records
• Newsletter subscriptions
• Research participation data (with consent)

2. How We Use Your Information

• Provide and improve services
• Process orders and payments
• Send updates about your health data
• Conduct research (only with consent)
• Comply with legal obligations

3. Data Protection & Compliance

We apply administrative, technical, and physical safeguards appropriate to the sensitivity of the information. We comply with applicable privacy laws in the jurisdictions where we operate and where our users are located.

• Canada — PIPEDA and applicable provincial privacy laws (including Quebec Law 25)
• Canada — Genetic Non‑Discrimination Act (Bill S‑201), where applicable
• Other jurisdictions — additional privacy requirements may apply based on your location

4. Security Measures

• Secure transport protocols where available (e.g., HTTPS/TLS)
• Access controls designed to limit data access to authorized personnel
• Logging and monitoring to detect abuse or unauthorized access
• Data minimization practices
• Incident response procedures for security events

5. Data Retention

• Account data — while account remains active
• Health data — 10 years
• Payment data — 7 years
• Technical logs — up to 2 years

6. Data Sharing

We do not sell or trade personal data. Sharing occurs only:

• With explicit consent
• To comply with legal obligations

7. International Data Transfers

Data may be securely transferred to:

• Canada — Headquarters & processing
• USA — Certified partner labs
• EU — Secure cloud services

8. Incident Response

• Immediate notification to affected individuals
• Rapid investigation and containment
• Regulatory reporting as required
• Full transparency on remediation

9. Your Rights

• Access, correct, or delete your data
• Withdraw consent at any time
• Export data in portable format

10. Contact

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